Innovating Since Day One
In 1948, Char-Broil® brought one of the first charcoal grills to market. In the years since, we’ve introduced innovations that are now standard among modern grills. And with products like our oil-less turkey fryer and TRU-Infrared™ Cooking System, the evolution continues today. So while we can’t take credit for the cookout, we’ve been making cookouts better for decades.
For decades, we've been innovating to make grilling easier, affordable, and more memorable. As a result, our greatest triumphs can be traced to backyards across America. As we look ahead, our aim is to continue improving outdoor cooking for everyone, everywhere.
The Original Charcoal Grill
In 1948, we gave America one of its first charcoal grills. While outdoor cooking was unheard of at the time, the leisure that came with it quickly turned grilling into a backyard tradition. From that moment forward, Char-Broil continued to set the standards with even more firsts, including portable grilling, electric grilling and the gas grill with electric ignition.
"World's Best BBQ Grill"
In 1984, while our noses were pressed firmly to the grilling grindstone, Char-Broil’s CB940 was recognized as the World’s Best BBQ Grill by the Book of Bests. Our collective efforts produced a grill that was perfect in the eyes of the world. It was an achievement that encouraged us to look for even more ways to make the grilling experience better.
Performance. Performance. Performance.
We can’t say it enough: performance means everything. Whether you only grill occasionally or you’re igniting those burners every other day, your grill needs to cook the way you expect it to. It’s for this reason that performance drives every feature, every innovation, every new product we introduce. Because if you’re going to invite us to your backyard, we want to make you the hero of every cookout that happens there.
Fried Perfection With No Mess
We introduced the Big Easy® for one reason: to deliver the deliciousness you expect from a turkey fryer without the mess or cost that comes with a bubbling pot of oil. Done and done. After all, convenience drives every innovation we introduce. With the success of the Big Easy, we were hungry for an even bigger breakthrough.
A Better Cooking System. Truly.
Almost 60 years after introducing the first charcoal grill, we debuted another innovation every bit as monumental: the TRU-Infrared™ Cooking System. It delivers even heat distribution, juicier food, higher temperatures and zero flare ups for restaurant-quality results, right in your backyard. TRU-Infrared is our latest innovation, but don’t bet on it being our last.
A Grill for Every Griller
Every backyard is different. The same is true of every recipe book, every reason for cooking out. But what’s most important is how we differ as grillers. Novice or grill master? Gas or charcoal? Rare or medium well? It’s these questions—and all the answers they could spark—that make Char-Broil the one brand for anyone who believes that grilling is a reason to LIVE IT UP™.
Plenty of Fuel Left in the Tank
Since 1948 Char-Broil® has been America’s favorite grill brand. Yet somehow, it feels like Char-Broil is still only getting started. Perhaps it’s because we know that making our products better also makes your cookouts better. And as long as that’s true, it’s all the motivation we need to continue innovating and improving what we make.