Season the brined turkey with a mix of spices and herbs. If you’re smoking a whole turkey, use a dry rub in the cavity and a wet rub on the outside. The wet rub will stick to the meat better and it will help moisture retention.
HOT TIP: For the wet rub, mix vegetable oil and seasonings into a thick paste. You want the rub to get under the skin of the breast, so gently separate the skin from the meat and massage the rub under the skin. Don’t completely remove the skin from the bird. When you’ve completely rubbed the meat, use toothpicks to hold the skin on the turkey. Take any remaining rub and coat the outside of the bird.